A good watch gets you through the day on time. A great watch becomes a constant companion. It’s the first thing you put on in the morning and the last thing you take off at night. A great watch is the sort of thing fathers hand down to their sons.
The men and women of Shinola work hard to make great watches every day. Based in Detroit, the 260 Shinola craftspeople make timepieces to a level of quality that American manufacturers haven’t produced for decades. Every watch is assembled by hand in a factory space inside the College of Creative Studies. Experts from Swiss watchmaker Ronda AG trained the assemblers in the craft of building precision watches. Ronda has worked with Shinola from the start, supplying movements and expertise and ensuring that every Shinola watch reflects the very best in design and craftsmanship.
And it’s not just watches. Shinola also produces leather goods, bicycles, and journals. These, too, are made with a deep respect for American manufacturing tradition and knowhow. Almost all the materials in Shinola products come from the United States: places like Horween Leather in Chicago or Edwards Brothers Malloy in Ann Arbor. Where American businesses can’t produce the precision or scale Shinola needs, they seek out only the best manufacturers overseas.
The Shinola brand is a revival of a shoe polish supplier popular in the ‘30s and ‘40s. Today, Shinola’s products look back to that era of clean lines, natural tones, and sturdy, honest construction. They’re proof that beautiful, handmade goods can be produced right here in the United States. We’re proud to have them on our shelves.